The Biggest Online Event For Private Practice Owners
October 21, 2025 | 10 AM - 3 PM EST
State of PT: Scale Your
Practice with AI
Learn from experts to solve: Inconsistent new patient flow, hiring challenges, shrinking reimbursements and tight margins
Featured Speakers
Chris Reading
USPh
Neil Tricket
Practice Promotions
Paul Welk
Tucker Arensberg
Pedro Teixeira
Prompt
Andy Soni
Whitby Physio
Doug Adams
RunDNA
Mark Callanen
Enovis
Mary Daulong
BCMS
Robert Kowalick
Ascend Solutions
Jordan Zuccarelli
Kansas PT
David Straight
E-Rehab
John Mason
E-rehab
Charlotte Wiemerslage
Breakthrough
Garrett Salpeter
NeuFit
Sean Weatherston
Altitude Physical Therapy
Lance Gross
GTS Physical Therapy
Smarter Growth for the Next Era of Private Practice
October 21, 2025 | 10 AM - 3 PM EST
Private practice is changing fast, and the clinics that thrive will be the ones that embrace smarter systems.
At the State of PT Virtual Summit, you’ll learn how to scale your practice with AI, attracting more new patients, saving valuable staff time, and protecting your profit margins in a tough reimbursement environment.
Through expert-led sessions, real-world strategies, and actionable playbooks in marketing, hiring, compliance, cash pay services, and more, you’ll see how to grow confidently into the next era of private practice without burning out your team or yourself.
- Get More Patients: Proven strategies to attract, reactivate, and convert patients with AI-powered marketing.
- Protect Your Profits: Cash pay growth, smarter billing, and compliance insights to safeguard margins..
- Save Time: Automations that reduce staff workload, streamline workflows, and free up hours every week.
- Learn From Experts: Real-world case studies and playbooks from PT leaders and partners.
- Stay Future-Ready: See how AI is reshaping private practice and how to get ahead of the curve.
Join 1,000+ forward-thinking practice owners for an exclusive virtual event
Register Now And Join The Summit!
Registrants Get Access To All Session Recordings
October 21, 2025 | 10 AM - 4 PM EST
State of PT: Scale Your
Practice with AI
Learn from experts to solve: Inconsistent new patient flow, hiring challenges, shrinking reimbursements and tight margins
Chris Reading
USPh
Neil Tricket
Practice Promotions
Paul Welk
Tucker Arensberg
Pedro Teixeira
Prompt
Andy Soni
Whitby Physio
Doug Adams
RunDNA
Mark Callanen
Enovis
Mary Daulong
BCMS
Robert Kowalick
Ascend Solutions
Jordan Zuccarelli
Kansas PT
David Straight
E-Rehab
Sarah Pierce
Breakthrough
John Mason
E-rehab
Charlotte Wiemerslage
Breakthrough
Garrett Salpeter
NeuFit
Sean Weatherston
Altitude Physical Therapy
Lance Gross
GTS Physical Therapy
Yvette Sardillo
Power Center PT
Smarter Growth for the Next Era of Private Practice
October 21, 2025 | 10 AM - 4 PM EST
Private practice is changing fast, and the clinics that thrive will be the ones that embrace smarter systems.
At the State of PT Virtual Summit, you’ll learn how to scale your practice with AI—attracting more new patients, saving valuable staff time, and protecting your profit margins in a tough reimbursement environment.
Through expert-led sessions, real-world strategies, and actionable playbooks in marketing, hiring, compliance, cash pay services, and more, you’ll see how to grow confidently into the next era of private practice without burning out your team or yourself.
- Get More Patients: Proven strategies to attract, reactivate, and convert patients with AI-powered marketing.
- Protect Your Profits: Cash pay growth, smarter billing, and compliance insights to safeguard margins..
- Save Time: Automations that reduce staff workload, streamline workflows, and free up hours every week.
- Learn From Experts: Real-world case studies and playbooks from PT leaders and partners.
- Stay Future-Ready: See how AI is reshaping private practice and how to get ahead of the curve.
Join 1,000+ forward-thinking practice owners for an exclusive virtual event
Register Now And Join The Summit!
Registrants Get Access To All Session Recordings
FEATURED
LEADERS ATTENDING
FEATURED
LEADERS ATTENDING
The Largest Online Physical Therapy Event Of The Year
5 Hours
of Business Content
1,000 +
Practice Owners Attending
18+
Industry Experts Speaking
Summit Agenda
Session 1
10:00 AM -11:00 AM Eastern Time
Opening Session: The State of PT
How Practice Owners are capitalizing on the trends in Private Practice PT
Chad Madden
Co-Founder, Breakthrough
Session 2
11:15 AM - 11:35 AM Eastern Time
How To Create Consistent New Patient Volume Without Extra Time And Frustration For You And Your Team.
Lindsey Thurman
Plymouth PT - Director of Marketing
Chad Madden
Co-Founder, Breakthrough
Session 3
11:35 AM - 11:55 AM Eastern Time
How to Use AI to Build a Pipeline of PTs Applying to Work For You
Learn to build better hiring ads and create a recruiting pipeline.
Chad Madden
Co-Founder, Breakthrough
Session 4
11:55 AM - 12:15 PM Eastern Time
The PT Marketing Campaigns Working the Best in 2025
The results are in. Here are the top performing text, email, and Facebook ad campaigns.
Sarah Pierce
Director of Customer Success, Breakthrough
Session 5
12:20 PM - 12:40 PM Eastern Time
"PT near me": Update on How Patients Find Your Practice
Neil Trickett
Practice Promotions
Session 6
12:30 PM - 12:40 PM Eastern Time
The Digital Front Door: How to Win Patients Online with AI
John Mason
E-rehab
David Straight
E-rehab
Session 7
12:40 PM - 1:00 PM Eastern Time
How Owners are Winning with Workshops Today
This panel will feature owners who are driving revenue through Workshop.
Andy Soni
Whitby Physiotherapy + Sports Rehab
Yvette Sardillo
Power Center PT
Jordan Zuccarelli
Kansas PT
Session 8
1:00 PM - 1:20 PM Eastern Time
AI in Action: Conversion Lessons from “Emily”
She works 24/7. Learn about Breakthrough's AI Conversion Agent "Emily".
Chad Madden
Co-Founder, Breakthrough
Charlotte Wiemerslage
Senior Product Manager, Breakthrough
Session 9 & 10
1:25 PM - 1:45 PM Eastern Time
How Practices are Growing Profit Margins with Cash Pay Services
Learn the processes that are working the best for selling cash services.
Mark Callanen
Enovis
Doug Adams
RunDNA
Garrett Salpeter
NeuFit
Sean Weatherston
Owner of Altitude Physical Therapy
Session 11
2:05 PM - 2:25 PM Eastern Time
How to Use Data to Grow & Scale Smarter
It's in the numbers. See how owners use data as their scaling their practices.
Robert Kowalick
Ascend Solutions
Lance Gross
GTS Physical Therapy
Session 12
2:30 PM - 2:50 PM Eastern Time
How AI Powers Profitability Beyond Documentation
Learn how AI automates the front desk, speeds notes, and plugs revenue leaks. Leave with one workflow to automate, the KPI to track, and vendor criteria to boost cash flow, no new hires.
Pedro Teixeira
Prompt
Nolan Rothwell
Prompt
Session 13
2:50 PM - 3:10 PM Eastern Time
Medicare Update - What's on Tap for 2026
Reimbursements are going up? Down again? Learn what's in store so you can better prepare for next year.
Mary Daulong
BCMS
Session 14
3:10 PM - 3:30 PM Eastern Time
What's New in Selling Practices, M&A + Advocacy Efforts in Private Practice
Considering buying or selling a practice? Paul and Chris will share what's happening in today's mergers and acquisitions market.
Chris Reading
USPh
Paul Welk
Tucker Arensberg, P.C., Legal counsel for APTA
Session 15
3:30 PM - 4:00 PM Eastern Time
How to Build an Automated Marketing System in 2026
Save time when you learn how to build a marketing system that works while you sleep.
Chad Madden
Co-Founder, Breakthrough
Carl Mattiola
Co-Founder, Breakthrough
4:10 PM - 4:45 PM Eastern Time
Live Q&A Wrap Up—Grand Prize Announcement!
Session 11
2:30 PM - 12:40 PM Eastern Time
Transforming Patient Care: The Power of RTM in Practice
Mark Callanen
Enovis
Jennifer Ratner
Ratner PT
Session 12
2:50 PM - 3:10 PM Eastern Time
Turning Your Front Desk into a Revenue-Generating Powerhouse
Mary Daulong
BCMS
Hear from Practice Owners Who Increased Their Revenue & Profitability
Jack Zuckerman
Practice Owner, Total Recovery PT
Guy DiTommaso Sr. & Jr.
Practice Owners, The Chiro Guys
Megan Kearney
Practice Owner, Thomas Orthopedic And Sports Physical Therapy
Jonathan Successfully Renegotiated Insurance Contracts
"The biggest win for us this year is being able to renegotiate our contracts with two insurance providers… And what will probably be bigger wins in the near future will be dropping our lowest payer and increasing cash-based services to our practice. I can finally see some light."
Jonathan Felsher
Practice Owner, RPI Therapy Services
Peg Got Her Finances Under Control
"Big win - I'm getting my finances under control
Peg Grey
Practice Owner, Grey Physical Therapy
Jeff Saved Time by Getting the "Cheat Sheet" to Increasing Profitability
"It made me delve into my analytics more than I ever have. I like the fact that Chad has laid the groundwork, and he's giving us stuff so we don't have to go down that road like he did. That's what I wanted to get from this is - a cheat sheet… I know I just don't have the time to invest in trying to figure all this stuff out."
Jeff Gersch
Practice Owner, Highland Physical Therapy
Past Summit Speakers
Steven Coen
CEO/cofounder SaRA Health
John Mason
E-rehab
Brian Gallagher
MEG Business Management
Jamey Schrier
PT, Founder of Practice Freedom U
Lukas-Karim Merhi
CEO Tenzr Health
Jason Waz
Founder of NeuPTtech
Sterling Carter
Sterling Therapy & Wellness
Jerry Durham
The Client Experience Company
Alexander Wielohorski
Advanced PT of Alaska
Summit Agenda
Session 1
10:00 AM -10:20 AM Eastern Time
OPENING SESSION
Chad Madden
Co-Founder, Breakthrough
Session 2
11:15 AM - 11:35 AM Eastern Time
Unlocking Growth: Strategies to Scale Your Practice with Confidence
Discover proven strategies to scale your practice effectively while maintaining quality care. This session will equip you with actionable insights to confidently expand your operations and meet growing demand.
Brian Gallagher
MEG Business Management
Jamey Schrier
PT, CEO & Founder of Practice Freedom U
Session 3
11:35 AM - 11:55 AM Eastern Time
Hosting Workshops: Trends for 2025
Workshops are a powerful way to grow your practice while engaging with your community. Explore the latest trends for hosting workshops in 2025 and how to create sessions that resonate with prospective patients in your market.
Chad Madden
Co-Founder, Breakthrough
Sarah Pierce
Director of Customer Success, Breakthrough
Session 4
11:55 AM - 12:15 PM Eastern Time
The Exit Playbook: How to Sell Your Practice for Maximum Value
Do you have a vision to sell your practice? Learn the critical steps, valuation strategies, and expert advice you need to maximize your practice's value and achieve a successful exit.
Paul Welk
Tucker Arensberg, P.C., Legal counsel for APTA
Chris Reading
CEO & Chairman USPh
Session 5
12:20 PM - 12:40 PM Eastern Time
Billing Patients for Uncovered Treatment Interventions
Ensure you’re compensated for every service you provide. This session will guide you through best practices for billing patients for interventions not covered by insurance, improving cash flow and transparency.
Mary Daulong
BCMS
Jody Swearingen
BCMS
Session 6
12:40 PM - 1:00 PM Eastern Time
Expand Your Bottom Line: Profitable Cash Add-On Ideas for PT
Looking to boost your revenue? Learn about innovative and profitable cash-based add-ons that align with your physical therapy practice and enhance patient satisfaction.
Mark Callanen
Enovis
Doug Adams
Founder of RunDNA
Garrett Salpeter
Founder of NeuFit
Jason Waz
Founder of NeuPTtech
Session 7
1:00 PM - 1:20 PM Eastern Time
Building the Dream Team: Hiring, Retention, and Compensation in 2025
Find out how to attract top talent, retain your best employees, and create compensation packages that drive satisfaction and loyalty. This session will help you build a team that supports sustainable growth.
Sterling Carter
Sterling Therapy & Wellness
Sean Weatherston
Owner of Altitude Physical Therapy
Deepak Sharma
Founder and Director of Primus Physical Therapy
Session 8
1:25 PM - 1:45 PM Eastern Time
EMR Roundtable: Best Practices to Simplify Your Workflow and Save Time
Join experts in a roundtable discussion on how to optimize your EMR for maximum efficiency. Learn tips and tricks to streamline workflows, reduce administrative burdens, and focus more on patient care.
Alexander Wielohorski
Advanced Physical Therapy of Alaska
Session 9
1:45 PM - 2:05 PM Eastern Time
Get Found, Get Booked: The 2025 SEO & Website Trends You Can’t Ignore
Stay ahead of the curve with the latest SEO and website design trends for 2025. Discover how to enhance your online presence and turn your website into a patient-converting machine.
Neil Trickett
Practice Promotions
John Mason
E-rehab
Session 10
2:10 PM - 2:30 PM Eastern Time
Cracking the Code: Billing Benchmarks and Best Practices for Profitability
Understand key billing benchmarks and learn best practices to ensure your practice is running at maximum profitability. Take away actionable steps to optimize your revenue cycle management.
Robert Kowalick
Ascend Solutions
Session 11
2:30 PM - 2:50 PM Eastern Time
Transforming Patient Care: The Power of RTM in Practice
Remote Therapeutic Monitoring (RTM) is changing the game in patient care. Explore how RTM can enhance outcomes, improve compliance, and drive additional revenue for your practice.
Steven Coen
CEO/cofounder SaRA Health
Lukas-Karim Merhi
CEO Tenzr Health
Vikram Sethuraman
PT Wired
Session 12
2:50 PM - 3:10 PM Eastern Time
Turning Your Front Desk into a Revenue-Generating Powerhouse
Your front desk is more than just the first point of in-person contact—it's an untapped sales engine. Learn how to empower your team with the tools and strategies to drive revenue and enhance patient experience from the moment they walk through your practice’s door.
Jerry Durham
The Client Experience Company
Lindsey Thurman
Plymouth PT - Director of Marketing
Bethany Prashek
Business Operations Specialist, Sales & Marketing Specialist
3:45 PM - 4:00 PM Eastern Time
Live Q&A Wrap Up—Grand Prize Announcement!
Session 11
2:30 PM - 12:40 PM Eastern Time
Transforming Patient Care: The Power of RTM in Practice
Mark Callanen
Enovis
Jennifer Ratner
Ratner PT
Session 12
2:50 PM - 3:10 PM Eastern Time
Turning Your Front Desk into a Revenue-Generating Powerhouse
Mary Daulong
BCMS
Hear from Practice Owners Who Increased Their Revenue & Profitability
Jack Zuckerman
Practice Owner, Total Recovery PT
Guy DiTommaso Sr. & Jr.
Practice Owners, The Chiro Guys
Megan Kearney
Practice Owner, Thomas Orthopedic And Sports Physical Therapy
Jonathan Successfully Renegotiated Insurance Contracts
"The biggest win for us this year is being able to renegotiate our contracts with two insurance providers… And what will probably be bigger wins in the near future will be dropping our lowest payer and increasing cash-based services to our practice. I can finally see some light."
Jonathan Felsher
Practice Owner, RPI Therapy Services
Peg Got Her Finances Under Control
"Big win - I'm getting my finances under control
Peg Grey
Practice Owner, Grey Physical Therapy
Jeff Saved Time by Getting the "Cheat Sheet" to Increasing Profitability
"It made me delve into my analytics more than I ever have. I like the fact that Chad has laid the groundwork, and he's giving us stuff so we don't have to go down that road like he did. That's what I wanted to get from this is - a cheat sheet… I know I just don't have the time to invest in trying to figure all this stuff out."
Jeff Gersch
Practice Owner, Highland Physical Therapy
Past Summit Speakers
Lukas-Karim Merhi
CEO Tenzr Health
Brian Gallagher
MEG Business Management
Mary Daulong
BCMS
Jason Waz
Founder of NeuPTtech
Sterling Carter
Sterling Therapy & Wellness
Jerry Durham
The Client Experience Company
Alexander Wielohorski
Advanced PT of Alaska
John Mason
E-rehab
Steven Coen
CEO/cofounder SaRA Health
What Do Breakthrough Clients Have To Say?
Sterling Carter
Owner Sterling PT
187 conversations started and handled by Breakthrough’s AI Conversion Agent. Scheduled 20+ evaluations and
saved 30+ hours.
Chad Beauchamp
Owner Repair Sports Institute
“This was one of the easiest campaigns I’ve ever done. We scheduled a text and got 16 appointments without any extra work from my front desk.”
Saranya Kari,
Marketing Director, Sterling PT & Wellness
“We’re converting more leads, and I’m spending 98% less time coordinating, allowing me to stay focused on higher-value tasks.”
What is the
State of PT Industry Panel?
The State of PT Industry Panel is an exclusive gathering of private practice's most successful innovators and leaders who have collectively built over $50M in practice revenue. This isn't your typical "theory-based" presentation - it's raw, unfiltered insights from practitioners and experts who are in the trenches, scaling practices right now.
What You'll Learn:
✓ Where the industry is really headed in 2025
✓ Which practice models are proving most profitable
✓ How successful practices are solving staffing challenges
✓ Which marketing channels are delivering highest ROI
✓ What technology investments are worth making
✓ How to position your practice for maximum growth
✓ Which revenue streams have the highest profit potential
What is the
Rev/Visit Virtual Summit?
This is an online event for private practice owners. You’ll learn about the 4 Profit Levers…and how to decide which one is right for your practice. If you’re like most practice owners, then you don’t have a ton of time to waste on strategies that aren’t going to work for your unique practice. We’ll cover the 4 profit levers that are working in private practice today. And show you how to calculate the value of each in your practice. You’ll walk away with a plan that will help you focus and eliminate distractions.
Find out the 2 biggest profit leaks in private practice today. Could you handle more patients coming through the door right now? Or do you have a waiting list? But you’re still struggling with a thin profit margin. What do you do? We’ll cover the 2 biggest profit leaks AND what other owners are doing about it to build a safer, more financially stable practice.
Learn how owners are increasing their revenue per visit and profit margins. It’s tough to hire, compete and expand when there’s low revenue and profit. We’ll share what owners in today’s market are actually doing to build growing practices in today’s market.
What is the
State of PT Industry Panel?
The State of PT Industry Panel is an exclusive gathering of private practice's most successful innovators and leaders who have collectively built over $50M in practice revenue. This isn't your typical "theory-based" presentation - it's raw, unfiltered insights from practitioners and experts who are in the trenches, scaling practices right now.
What You'll Learn:
✓ Where the industry is really headed in 2025
✓ Which practice models are proving most profitable
✓ How successful practices are solving staffing challenges
✓ Which marketing channels are delivering highest ROI
✓ What technology investments are worth making
✓ How to position your practice for maximum growth
✓ Which revenue streams have the highest profit potential
What is the
Rev/Visit Virtual Summit?
This is an online event for private practice owners. You’ll learn about the 4 Profit Levers…and how to decide which one is right for your practice. If you’re like most practice owners, then you don’t have a ton of time to waste on strategies that aren’t going to work for your unique practice. We’ll cover the 4 profit levers that are working in private practice today. And show you how to calculate the value of each in your practice. You’ll walk away with a plan that will help you focus and eliminate distractions.
Find out the 2 biggest profit leaks in private practice today. Could you handle more patients coming through the door right now? Or do you have a waiting list? But you’re still struggling with a thin profit margin. What do you do? We’ll cover the 2 biggest profit leaks AND what other owners are doing about it to build a safer, more financially stable practice.
Learn how owners are increasing their revenue per visit and profit margins. It’s tough to hire, compete and expand when there’s low revenue and profit. We’ll share what owners in today’s market are actually doing to build growing practices in today’s market.
Speaker Sneak Peek
Stay tuned for more speakers being announced soon!
Chad Madden
Co-Founder, Breakthrough
Sterling Carter
Sterling Therapy & Wellness
Mary Daulong
BCMS
Mark Callanen
Enovis
Kelly
Brown
Prediction Health
Lance
Gross
GTS Physical Therapy
Mike Dwyer
Co-Founder, Prompt Therapy Solutions
Jennifer Ratner
Ratner Center for Physical Therapy and Wellness
Hear From Practice Owners Who Increased Their Revenue & Profitability
Jack Zuckerman
Practice Owner, Total Recovery PT
Guy DiTommaso Sr. & Jr.
Practice Owners, The Chiro Guys
Megan Kearney
Practice Owner, Thomas Orthopedic And Sports Physical Therapy
Sterling Carter
Practice Owner, Sterling PT & Wellness
Dave Bender
Practice Owners, Peake PT
Trina Sanders
Practice Owner, Motus Physical Therapy
Jonathan Successfully Renegotiated Insurance Contracts
"The biggest win for us this year is being able to renegotiate our contracts with two insurance providers… And what will probably be bigger wins in the near future will be dropping our lowest payer and increasing cash-based services to our practice. I can finally see some light."
Jonathan Felsher
Practice Owner, RPI Therapy Services
Peg Got Her Finances Under Control
"Big win - I'm getting my finances under control
Peg Grey
Practice Owner, Grey Physical Therapy
Jeff Saved Time by Getting the "Cheat Sheet" to Increasing Profitability
"It made me delve into my analytics more than I ever have. I like the fact that Chad has laid the groundwork, and he's giving us stuff so we don't have to go down that road like he did. That's what I wanted to get from this is - a cheat sheet… I know I just don't have the time to invest in trying to figure all this stuff out."
Jeff Gersch
Practice Owner, Highland Physical Therapy
Hear from Practice Owners Who Increased Their Revenue & Profitability
Jack Zuckerman
Practice Owner, Total Recovery PT
Guy DiTommaso Sr. & Jr.
Practice Owners, The Chiro Guys
Megan Kearney
Practice Owner, Thomas Orthopedic And Sports Physical Therapy
Jonathan Successfully Renegotiated Insurance Contracts
"The biggest win for us this year is being able to renegotiate our contracts with two insurance providers… And what will probably be bigger wins in the near future will be dropping our lowest payer and increasing cash-based services to our practice. I can finally see some light."
Jonathan Felsher
Practice Owner, RPI Therapy Services
Peg Got Her Finances Under Control
"Big win - I'm getting my finances under control
Peg Grey
Practice Owner, Grey Physical Therapy
Jeff Saved Time by Getting the "Cheat Sheet" to Increasing Profitability
"It made me delve into my analytics more than I ever have. I like the fact that Chad has laid the groundwork, and he's giving us stuff so we don't have to go down that road like he did. That's what I wanted to get from this is - a cheat sheet… I know I just don't have the time to invest in trying to figure all this stuff out."
Jeff Gersch
Practice Owner, Highland Physical Therapy
Here’s What Attendees Have to Say
"It saved my clinic...we’re up from $83 to $98 per visit"
Dr. Verelle Wyatt - Physio Balance & Sports Performance
"We doubled our practice within 1 year"
Joe & Cathy Scarpitto - Procare Physical Therapy
"We have 280 patients per week on the books"
Sean Weatherston - Altitude Physical Therapy
Agenda
Session 1
10:00 AM -10:30 AM Eastern Time
The State of Private Practice
Delve into the current landscape of private practice. This session will provide a comprehensive overview of the challenges and opportunities facing practice owners today
Chad Madden
Co-Founder, Breakthrough
Session 2
10:30 AM - 11:00 AM Eastern Time
5 Mistakes That Are Killing Your Rev/Visit
High Quality of Care Isn’t Going to Change Your Rev/Visit. Identify the most common pitfalls that can severely impact your revenue and provide actionable solutions to overcome them.
Chad Madden
Co-Founder, Breakthrough
Session 3
11:00 AM - 11:30 AM Eastern Time
Top 3 Problems in Billing and Coding
This session will equip you with the knowledge and strategies to overcome these billing and coding challenges, ultimately enhancing your practice's financial health and efficiency.
Mary Daulong
BCMS
Session 4
11:30 AM - 12:00 PM Eastern Time
Increase Revenue with Cash Pay Services
How to package your services to grow your bottom line and get the most out of your cash pay services. This session will provide you with actionable insights and tools to successfully introduce and grow cash pay services in your practice, ultimately boosting your revenue and enhancing patient care.
Mark Callanen
Enovis
Jennifer Ratner
Ratner PT
Session 5
12:00 - 12:30 PM Eastern Time
Increasing Rev/Visit
Fighting Declining Referrals, Increasing Revenue, and Successful Negotiation with Insurance Companies from Dr. Sterling Carter
Sterling Carter
Sterling PT & Wellness
Session 6
12:30 PM - 1:00 PM Eastern Time
AI To Increase Revenue
Artificial intelligence (AI) is transforming the private practice landscape. Learn practical strategies to implement AI-driven solutions in your practice.
Kelly Brown
Prediction Health
Session 7
1:00 PM - 1:30 PM Eastern Time
Profit Leak Audit Deep Dive
How owners are adding 120k to 1.3 Million to their bottom line. Uncover hidden profit drains in your practice in less than 90 minutes
Lance Gross
GTS Physical Therapy
Session 8
1:30 PM - 2:00 PM Eastern Time
Metrics That Matter
Are you tracking your metrics? Are they the right numbers? Tune in to this session with Mike Dwyer of Prompt to learn how you might be missing the biggest levers to your profitability.
Mike Dwyer
Prompt
Session 9
2:00 PM - 3:00 PM Eastern Time
Top 3 Ways to Increase Rev/Visit
Maximize your practice’s profitability by learning the top strategies to increase revenue per patient visit.
Chad Madden
Co-Founder, Breakthrough
WHO VIRTUAL EVENT IS FOR
Private Practice Owners Seeking Sustainable Growth
Feeling the pressure of shrinking margins
Doing well, but want to stay ahead of the trend
Ready for a change
Have a Growth Mindset
Ready to dig in and be engaged
Willing to invest in themselves & learn
*not for HOPTs, POPTs, or anyone with a victim mindset*
More About the Profitability Under Pressure Curriculum
13 live and on-demand trainings covering topics like:
Week 1 - Profit Leak Audit
You will gain a deeper understanding of your financials.
"Why am I not profitable?"
"How can I get an ROI?"
"How are my financials?"
"When is it time for me to hire? Expand? Open an additional location? Level up my systems? Expand my marketing?"
"What are the benchmarks for PT expenses? What percentage of my revenue should go to xyz?"
Week 2 - Marketing 101
We’ll cover everything you need to know for marketing PT private practices, from writing emails to hosting educational workshops, finding partners, and more. Mastering these basics will put you light years ahead of local competition.
Week 3 - Marketing to Past Patients
Are patients willing to pay cash in your area? How do you get staff buy-in to promote new modalities? Which services are worth the investment? We’ll answer these questions and walk you through what it takes to increase cash sales successfully.
Week 4 - Partnerships
While it’s crucial to treat everyone who needs care in your community, marketing to the patients with better payors will rebalance your payor mix and increase your bottom line. We’ll show you how to do so ethically and effectively.
Week 5 - Offline Advertising
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 6 - Online Advertising
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 7 - Convers
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 8 - 7 Step Killer Exam
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 9 - Drop Your Lowest Payer
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 10 - Renegotiate Rates
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 11 - Add Cash Pay Services
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 12 - Hire & Incentivize Staff
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 13 - Reflection + Takeaways
Run by guest speaker Mary Daulong from BCMS; this module covers what you need to know in order to maximize your revenue for the hard work you’re already doing.
Limited Time Bonus
Don’t Miss These Bonus Modules
Apply today to receive these bonuses when you enroll.
- How to Hire & Incentivize Staff
- Time Management for Practice Owners
- Improve EBIDTA and Prepare for Exit with Paul Welk
Join Hundreds of Practices Attending
The #1 Virtual Event For Private Practice Owners
Register Now And Join The Summit!
Registrants Get Access To All Session Recordings
10+ Speakers
5+ Hours of Training
1,000+ Owners
Frequently Asked Questions
Q: When is the summit taking place?
A: The summit will be held on Thursday, May 25th, from 10:00 AM to 3:00 PM Eastern Time (7:00 AM to 11:00AM Pacific Time).
Q: How do I access the summit on the day of the event?
A: After registering, you will receive a Zoom link. Please add this link to your calendar for easy access. On the day of the event, simply click the link to join.
Q: Do I need any special software to attend the summit?
A: The summit will be conducted via Zoom Webinars. If you do not already have Zoom installed on your device, you can download it for free here.
Q: Can I ask questions during the summit?
A: The summit will be held on Thursday, July 18th, from 10:00 AM to 3:00 PM Eastern Time (7:00 AM to 11:00AM Pacific Time).
Q: Is there a cost to attend the summit?
A: No, the Rev/Visit Virtual Summit is completely free to attend.
Q: Who can I contact for more information?
A: For any additional questions or information, please contact us at lauren@getbreakthrough.com. We’re here to help!
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