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BREAKTHROUGH

Planning for Growth Bootcamp

Get Paid What You're Worth

⏰ Jan 16th-18th 2025          🏨 Sheraton Lake Buena Vista         🌎 Orlando, FL

⏰ Jan 16-18 2025    🏨 Sheraton     🌎 Orlando

Reserve Your Spot with a $100 Refundable deposit by Dec 5th
After that tickets increase to $250/each

What Is Bootcamp:
Marketing for Profit?

Speaker round table

Private practice growth is suffering in today’s economy. Between inflation, declining reimbursements, hiring and retention struggles with staff, and rapidly increasing competition from HOPTs and POPTs… it’s brutal.

Whether or not you’ve been in the game for a few years or a few decades, it’s harder than ever to grow your practice and achieve maximum practice value.

But you’re not alone.

Come to Breakthrough Rev/Visit Bootcamp

Find out the 2 biggest profit leaks in private practice today. Could you handle more patients coming through the door right now?

Or do you have a waiting list? But you’re still struggling with a thin profit margin. What do you do?

We’ll cover the 2 biggest profit leaks AND what other owners are doing about it to build a safer, more financially stable practice.

Bptm team on stage

But it doesn’t matter. Breakthrough’s marketing systems work to keep Madden PT top of mind as the go-to destination for physical therapy in the community.

Now’s your chance to see how a high-performing marketing system will increase profitability, morale, and practice value

What Is Bootcamp?

bootcamp meeting

Private practice growth is suffering in today’s economy.

But you’re not alone.

Join us and learn marketing for profitability, experience real time systems to achieve optimal marketing for profits, and see what successful implementation looks like. 

Save money and time by stepping away and connecting with other owners so you can take home actionable steps to improve your profitability and improve your practice.

Come to Breakthrough Bootcamp

Find out the 2 biggest profit leaks in private practice today. Could you handle more patients coming through the door right now?

Or do you have a waiting list? But you’re still struggling with a thin profit margin. What do you do?

We’ll cover the 2 biggest profit leaks AND what other owners are doing about it to build a safer, more financially stable practice.

BPTM team on stage
Breakthrough Speaker session

Learn how owners are increasing their revenue per visit and profit margins. It’s tough to hire, compete and expand when there’s low revenue and profit.

We’ll share what owners in today’s market are actually doing to build growing practices in today’s market.

SOUNDBITES FROM THE INSIDER’S CIRCLE

What Others Are Saying

Jack Zuckerman

Practice Owner, Total Recovery PT

Guy DiTommaso Sr. & Jr​

​Practice Owners, The Chiro Guys

Megan Kearney​

Practice Owner, Thomas Orthopedic And Sports Physical Therapy​

Sterling Carter

Practice Owner, Sterling
​Physical Therapy & Wellness

Vaysa Alipio

​Practice Owner, Roadside PT

Dave Bender

Practice Owner, Peak Physical Therapy

Trina Sanders

​Practice Owner, Motus Physical Therapy

Lisa Altamirano

 Practice Owner, Agile PT

Stacey Hicks

Practice Owner, Carlisle Physical Therapy

testimonials paratik
TinaMarie testimonial
Mina Massak testimonial
Laren Testimonial

PRICES Increase Dec 5th

this level of training is valued at over $1,000 per ticket.

0Days00Hours00Minutes

WHAT YOU'LL LEARN 💡

Speaker session at bootcamp
  • Marketing For Profitability: Implementation Masterclass for Filling Schedules & Space. Understand why we call this Profit Lever the “Low Hanging Fruit” of Profitability.
  • Real Time Systems Of A 2M Practice: Spend a full day at Madden PT where you'll see the workings of a $20M practice. 
  • Increasing Lifetime Patient Value: Implementation Masterclass Using Past Patient Lists. Understand the value of your #1 tool… and how to use it to its full potential.​​​ ​
  • Cash Pay Services: Implementation Masterclass with Mark Callanen. From choosing the right services for your clinic to nurturing staff buy-in, master the art of incorporating cash services into your plans of care.
  • Principles of Patient Conversion: Learn how to convert someone from a cold market lead to a paying patient to a raving fan.​

Who is bootcamp for?

Everyone in the PT private practice industry is dealing with a lot of unprecedented challenges with profit margins.
We’re seeing more frustration, stress, and anxiety.

Feeling the pressure of rising costs and declining reimbursements?

Worried that current market trends are affecting your ability to care for your community?

Concerned about burnout for you and your team?

Are you a Private Practice Owner wanting to grow?

IF YOU SAID YES! THEN JOIN US TO MASTER PROFITABILITY AND GROW YOUR PRACTICE

Dog at bootcamp event
Bootcamp session 2
Bootcamp team
Attendees bootcamp photo
Event dinner
guest and team posing for photo
Mary BCMS
PTs talking
Round table discussion

It’s a slippery slope for owners to start working too many hours, subsidize their practice out of their own pocket, or miss more dinners at home. There are not enough hours in the day, not enough staff to cover the workload, and not enough revenue to offer competitive salaries.

Owners who are successfully increasing profit margins aren’t adding extra hours to their day or pulling money off of trees… they’re simply using a different perspective, finding and implementing new solutions for new challenges.

They’re taking time to focus, investing in themselves as leaders, and mastering new business strategies.

Come to Bootcamp and connect with your Breakthrough community. You’ll absorb industry secrets from our guest speakers and like-minded owners. That way you too can overcome these new challenges with new tools in your toolbox.

Learn what’s working in today’s market and how to implement these strategies in your own practice.

Speaker Session
Neufit tech
Chad Madden outside

speakers

Check out the agenda for our full speaker line up

Chad Madden Photo

Sydney
​Ryker

Self
​Publishing
​.com

Mark Callanen

David
​Light

Healthcare Accounting Solutions

Carl Mattiola photo

Kevin
​Reynolds

Healthcare Accounting Solutions

Gary photo

Mary 
​Daulong

BCMS

Tyson

James
​Nasworthy

Breakthrough

Sarah

Sarah
​Pierce

Breakthrough

Chad Madden Photo

Chad
​Madden

Breakthrough

Mark Callanen

Mark
​​Callanen

Enovis

Carl Mattiola photo

Carl
​​Mattiola

Breakthrough

Why Should You Attend?

  • Marketing For Profitability: Implementation Masterclass for Filling Schedules & Spaces. Understand why we call this Profit Lever the “Low Hanging Fruit” of Profitability.
  • Principles of Patient Conversion: Learn how to convert someone from a cold market lead to a paying patient to a raving fan.
  • Increasing Lifetime Patient Value: Implementation Masterclass Using Past Patient Lists. Understand the value of your #1 tool… and how to use it to its full potential.​​​ 

Marketing For Profitability

Implementation Masterclass for Filling Schedules & Spaces. Understand why we call this Profit Lever the “Low Hanging Fruit” of Profitability.

Mastermind Sessions

Listen as practice owners discuss how they handle challenges, from overcoming competition to improving staff retention.

Principles of Patient Conversion

Learn how to convert someone from a cold market lead to a paying patient to a raving fan.


Strategic Coding & Scheduling

Don’t risk any profits to a mountain of paperwork. Master what it takes to maximize reimbursements and increase revenue per visit.

Increasing Lifetime Patient Value

Implementation Masterclass Using Past Patient Lists. Understand the value of your #1 tool… and how to use it to its full potential.

Increase Revenue & Improve Your Payer Mix With Partner Workshops

See why businesses in your community will gladly promote your clinic for you… for free.

Renegotiating Contracts for Dummies

Don’t risk any profits to a mountain of paperwork. Master what it takes to maximize reimbursements and increase revenue per visit.

Planning for Profits

Implementation Masterclass Using The Profit Planning Tool. Take your current baseline and see your revenue potential change when you pull the Four Profit Levers.

Overcoming
Self Limiting
Beliefs

You know the answers… but something isn’t connecting. Learn how to dig deep and get out of your own way.


Cash-Pay Services

Implementation Masterclass with Mark Callanen. From choosing the right services for your clinic to nurturing staff buy-in, master the art of incorporating cash services into your plans of care.

Staff Small Group Sessions

Led by Clinical Directors, Office Administrators, and our Client Success Team. Choose your own adventure, and understand the routine tasks that make up our systems and processes designed for profitability.

Death by
1,000 Cuts

How to Find Profit Leaks Using the Profit Leaks Audit. Where are the leaks? Chad designed a new tool to understand better where profits were falling off. Learn how to use the audit and how to get back on track.

The Agenda

Please check back for updates.

Thursday, January 16th 2025

Ballroom Lobby

Registration & Happy Hour • 5:00pm - 7:00pm
​Get checked in, grab a drink & network with sponsors before sessions start the next morning.

Friday, January 17th 2025

Ballroom

Late Registration - 7:30am - 8:00am
Get checked in, grab a coffee & network with sponsors before sessions start.

Welcome • 8:00am - 8:15am
We will kick off the day with an overview of the weekend, trivia, and more!

Plan for Growth in 2025 • 8:15am - 9:30 am
To kick off we're taking a look at the the major trends that are affecting private practice Pt today, specifically those that affect our revenue and costs and profitability.

Exhibition Break • 9:30am - 10:00am
Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.

Why Writing a Book Will Help Grow Your Practice • 10:00am - 10:30am
Have you ever been interested in writing a book? In this session, you’ll learn how you can self publish your own book to help generate new patients to your practice. Presented by Sydney Ryker of SelfPublishing.com

This Year Increase Your Rev/Visit  • 10:30am - 11:00am
Learn how to find profit leaks. This is an exercise where you can see what is actually happening with your revenue and
where you're losing money.

Your Practice and Breakthrough • 11:00am - 12:00pm
Learn the latest from Carl on what's coming next for Breakthrough and how your practice can get involved!

Lunch Break • 12:00pm - 1:30pm
Find a new friend to network with over lunch, meet with our sponsors and reset for the afternoon.

Taxing Planning 101 • 1:00pm - 1:30pm
When is the last time you evaluated optimizing your taxes? 

Planning for Profit • 1:30pm - 2:00pm
Here we talk through 3 specific strategies & tactics for how you can legally and ethically improve your payer mix profit.

Mastermind  • 2:00pm - 3:00pm
We'll break out into groups and take 5 minutes each to share your experiences in PT.

Exhibition Break • 3:00pm - 3:30pm
Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.

A How To! Are Audits Making You Run Scared? • 3:30pm - 4:15pm
Learn how to navigate audits with confidence in this practical session, packed with tips to demystify the process and ease your fears. Presented by Alicia Nevins Mahoney of BCMS.

Your Practice & Breakthrough • 4:15pm - 4:45pm
Learn the latest from our team on what's coming next for Breakthrough & how your practice can get involved!

Day One Wrap Up • 4:30pm - 5:00pm
Finally, we’ll wrap up today’s sessions by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice!

Cocktails and Compliance Happy Hour & Award Ceremony • 5:00pm - 7:00pm
Join us as we wrap up the day by celebrating our community for a happy hour. Grab a drink & network with sponsors and other attendees! Happy Hour sponsored by BCMS!

Saturday, January 18th 2025

Ballroom

The AI Revolution: How Using AI Can Improve PT Revenue • 8:00am - 8:15a
This presentation highlights how AI can boost revenue and efficiency in physical therapy by addressing industry challenges like declining reimbursements, high claim denials, and provider burnout. Presented by Athleas. 

Increase LTPV with Cash Sales • 8:15am - 9:00 am
Optimize your cash pay services and increase your Rev/Visit. Learn how other owners are doing it.

2025 Marketing Calendar Workshop • 9:00 am - 9:30 am​
This workshop is all about creating your marketing calendar for the year to help support your priorities and goals.

Exhibition Break • 9:30am - 10:00am
Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.

BREAKOUT TRACKS SESSION #1 • 10:00am - 10:45am
TRACK ONE:
Delegating for Growth
TRACK TWO: Team Chat - Mastermind for Marketers, Front Desk, and PTs.

BREAKOUT TRACKS SESSION #2 • 10:45am - 11:30am
TRACK ONE: Owners Panel - Overcoming Challenges 
TRACK TWO: Software Training


BREAKOUT TRACKS SESSION #3 • 11:30am - 12:00pm
TRACK ONE: Tax Planning for Owners
TRACK TWO: Ins and Outs of HR


Lunch Break • 12:00pm - 1:30pm
Find a new friend to network with over lunch, meet with our sponsors and reset for the afternoon.

BREAKOUT TRACKS SESSION #4 • 1:30pm - 2:15pm
TRACK ONE: Expanding Space for Growth
TRACK TWO: Front Desk Best Practices 


BREAKOUT TRACKS SESSION #5  • 2:15pm - 3:00pm
TRACK ONE: Hiring for Culture
TRACK TWO: Mastering Lead Conversion

Exhibition Break • 3:00pm - 3:30pm
Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.

How to Set Your Priorities and Metrics For The New Year • 3:30pm - 4:30pm
It’s that time of year again! Make 2025 your best year yet as we work through setting your rocks and priorities for this new year and what metrics matter to make growth happen! 

Event Wrap Up • 4:30pm - 5:00pm
​Finally, we’ll wrap up today’s sessions by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice!

Thank You To Our

PARTNERS AND SPONSORS

STILL GOT QUESTIONS? WE GOT YOU!

Frequently Asked Questions

Where is the event taking place?

The Sheraton Lake Buena Vista located just a couple miles from Downtown Disney in Orlando, Florida!

Is there a discount hotel block?

Yes! We have a hotel block with the Sheraton that will automatically be emailed to you once you register! If you need assistance please email lauren@getbreakthrough.com 

 Can I bring team member as well?

Yes! You can't grow your practice alone, bring your team to learn along side you in how to Market for Profitability. We highly recommend bring your marketing team + current (or future) clinic directors.

 When does the event start?

Thursday, January 16th at 5:00pm we will kick off with registration, food, and drink! This is a great time to network with our exhibitors and community. 

What is the cost?

Register before November 30th for a refundable $100 deposit. As long as you attend the event the fee will be returned to your original payment method. 

 Do you accept refund requests?

We do not accept refunds, but you can transfer your ticket to another attendee or transfer it to a future event. 

Can I attend virtually?

No, these are interactive events and we encourage you to attend live.

Will I have a great time? 

Without a doubt!

Ready to grow your
profitable Practice?

Grab your free ticket by Dec 5th

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WHY SHOULD YOU ATTEND?

  • You want to grow your practice, Bootcamp is for you.
  • If you’ve been running your practice smoothly for decades, you’re getting ready to sell internally or externally, and you want to see exactly how to maximize your practice value… Bootcamp is for you.
  • If your head is spinning from a ton of new information, and you need help implementing your marketing… Bootcamp is for you.
  • If you haven’t been to a Breakthrough Bootcamp in a while and want to refresh your skills in marketing and conversion basics… Bootcamp is for you.
  • If you have been honing your marketing skills and strategies for a while now and want to take things to the next level… Bootcamp is for you.
  • ​If you cannot find enough time in the day to get ahead of your never-ending responsibilities, you are at your wit’s end, and you know something needs to change… Bootcamp is for you!
speakers at the event

This event is for PT private practice owners at every stage of their careers.

This weekend of training is valued at over $1,000 per ticket.
Register now with a $100 fully refundable deposit to reserve your spot.


Questions? Call Us @ (877) 903-8616 

Want to Sponsor this event? Click here.

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