Practice Growth Made Easy with Breakthrough
- Prebuilt for you: Prebuilt campaigns that deliver consistent results in less time. Including proven campaigns for selling cash pay services.
- Deploy with a single click: Schedule campaigns in advance and keep marketing consistent all year.
- Customize for your practice: Customize campaigns to suit your clinic.
Special Offer: Get a Free AI Visibility Report when you book your Growth Session today.
Book Your Growth Session Today
What Practice Owners Are Saying about Breakthrough
Tony Cere
Owner, Kinetix PT
Tom Loyd
Owner, Bryn Mawr Sports Rehab & Physical Therapy
Chris Gordos, DPT
Owner, IMG Physical Therapy
"We doubled our practice
within 1 year"
Joe & Cathy Scarpitto
Procare Physical Therapy
"We have 280 patients per week on the books"
Sean Weatherston
Altitude Physical Therapy
Matt Beck
Practice Owner, Bluffs PT
Guy DiTommaso Sr. & Jr.
Practice Owners, The Chiro Guys
Megan Kearney
Practice Owner, Thomas Orthopedic And Sports Physical Therapy
Automate Your "Conversion Conversation"
Breakthrough AI Conversion Agent
- Targets your highest-reimbursing patient opportunities
- Books evaluations via automated, human-like SMS convos
- Reduces front-desk workload while maximizing visits
- Installs fast and plays nice with your current software
Why You're Losing Revenue
- Attracting low-paying insurance plans that barely cover costs
- Wasting staff time on manual follow-up and no-shows
- Marketing that’s disconnected and inconsistent
- Lower hourly margin than your PTs make
Your Most Profitable Patients Are Waiting
Let Breakthrough AI book your next 20+ evaluations—automatically.
More About the Profitability Under Pressure Curriculum
13 live and on-demand trainings covering topics like:
Week 1 - Profit Leak Audit
You will gain a deeper understanding of your financials.
"Why am I not profitable?"
"How can I get an ROI?"
"How are my financials?"
"When is it time for me to hire? Expand? Open an additional location? Level up my systems? Expand my marketing?"
"What are the benchmarks for PT expenses? What percentage of my revenue should go to xyz?"
Week 2 - Marketing 101
We’ll cover everything you need to know for marketing PT private practices, from writing emails to hosting educational workshops, finding partners, and more. Mastering these basics will put you light years ahead of local competition.
Week 3 - Marketing to Past Patients
Are patients willing to pay cash in your area? How do you get staff buy-in to promote new modalities? Which services are worth the investment? We’ll answer these questions and walk you through what it takes to increase cash sales successfully.
Week 4 - Partnerships
While it’s crucial to treat everyone who needs care in your community, marketing to the patients with better payors will rebalance your payor mix and increase your bottom line. We’ll show you how to do so ethically and effectively.
Week 5 - Offline Advertising
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 6 - Online Advertising
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 7 - Convers
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 8 - 7 Step Killer Exam
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 9 - Drop Your Lowest Payer
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 10 - Renegotiate Rates
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 11 - Add Cash Pay Services
Once a plan of care ends, will you ever see that patient again? With the right amount of goodwill and communication, we’ll teach you how to stay top of mind for past patients and reactivate them in the future.
Week 12 - Hire & Incentivize Staff
Learn how to craft the perfect negotiation letter, how to keep the conversation going after the initial responses, and how to improve your payor mix so you can even drop a low payor when the time is right.
Week 13 - Reflection + Takeaways
Run by guest speaker Mary Daulong from BCMS; this module covers what you need to know in order to maximize your revenue for the hard work you’re already doing.
Limited Time Bonus
Don’t Miss These Bonus Modules
Apply today to receive these bonuses when you enroll.
- How to Hire & Incentivize Staff
- Time Management for Practice Owners
- Improve EBIDTA and Prepare for Exit with Paul Welk
Frequently Asked Questions
What if I don’t have time to implement something new right now?
A: We built the Breakthrough platform specifically for busy practice owners. The campaigns are already done for you—just choose your goal (reactivations, workshops, ads, etc.), and our system handles the rest. Start seeing result the same week you launch and save 10+ hours per month with automation.
How fast will I see results?
A: Many practices see replies, screens, or bookings in the first 48–72 hours after launching a reactivation or cold traffic campaign. Larger results build over 2–4 weeks as campaigns compound. Bottom line: you’ll know it’s working fast.
I’m not tech-savvy. Will this be too complicated?
A: Nope. You don’t need to be a tech expert. If you can check email and click a button, you can use this. We walk you through every step and even offer setup support if needed. Plus, the AI Agent handles lead follow-up for you—no extra staff or training required.
We already do some marketing. How is this different?
A: Most practices do some marketing, but without tracking, attribution, or consistency. Our platform is different because it’s built specifically for PT and Chiro practices—with proven, prebuilt campaigns that generate predictable ROI. And we show you exactly what’s working, where every lead comes from, and how to scale it.
What if my practice is 100% insurance-based?
A: Great. That’s exactly who this system is for. Our approach helps you build a pipeline of patients covered by your highest-margin payers, even if you're insurance-only. Whether you’re staying in-network or exploring hybrid/cash models, we help you attract the right patients.
I already have an email system. Why do I need another one?
A: Most email systems are generic. Ours is purpose-built for private practices and comes preloaded with tested, proven reactivation and conversion campaigns. It’s not just email—it’s SMS, tracking, automation, AI follow-up, and attribution in one place. This isn’t about replacing what you have; it’s about adding a complete system that actually drives ROI.
My front desk team is solid. Why would I need help converting?
A: That’s great! But even the best team can’t follow up 24/7, instantly reply to leads within 5 minutes, or track every touchpoint. Our AI agent does that—without burnout, turnover, or missed calls after hours. It's not about replacing your staff; it's about supporting them and removing the follow-up burden so they can focus on patient care.
Does this integrate with my EMR?
A: Our platform is designed to easily work alongside your existing systems, not replace them. You’ll get full visibility into lead flow, follow-up, and bookings—without disrupting your current operations.
Is this HIPAA-compliant?
A: Yes. Our entire system, from email and text to AI follow-up, is built with HIPAA compliance baked in. We handle PHI with care and follow all best practices, so you can market confidently and legally.
What happens on the demo?
A: This isn’t a high-pressure sales pitch. On the call, we’ll ask about your goals, challenges, and current systems. Then we’ll show you how the Breakthrough platform could fit your practice. If it’s not a fit, we’ll tell you. But if it is, you’ll leave with a clear growth plan.
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